Selina Wamucii is a pan African social enterprise that integrates smallholder farmers, pastoralists and fishing communities into local and global supply chains.

The Selina Wamucii brand is a trusted partner for positive impact among Africa’s family producers. Renown for high quality and reliability among buyers around the world including retailers, distributors and wholesalers, Selina Wamucii, represents the best from Africa.

The Selina platform has all produce that Africa has to offer in one place, grouped into the following main categories: Fresh Fruits & Vegetables, Fish & Seafood, Meat & Livestock, Nuts & Oilseeds, Spices & Herbs, Grains and Pulses, Tubers and Agricultural Commodities like tea, coffee and cotton.

The company is currently building inclusive and sustainable value chains across Kenya, Ethiopia, Tanzania, Rwanda, Uganda, Mozambique and Madagascar. By 2025, Selina Wamucii will be in every African country across East Africa, Southern Africa, Central Africa, and North Africa.

Selina’s main strength is the utilization of technology to shorten and transform the agricultural supply chain while passing the benefits of an efficient chain to buyers and the producer communities across Africa.

Our vision is to put all Africa’s producers (majority of whom are smallholders) and their produce in one platform where buyers can reliably find and buy produce from Africa.


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